Project Overview: Health Matters with Dr. Adam Dubbing

“Health Matters with Dr. Adam” is an innovative animated video series designed to educate and engage audiences on crucial health topics, with a particular focus on non-communicable diseases (NCDs). Launched in 2019, this patient education campaign aims to enhance health literacy and encourage preventive health behaviors. The series follows the journey of the ‘Ill’ family—Bill, Jill, Will, and Phil—as they navigate their way to better health under the guidance of Dr. Adam and other health specialists.

Health Matters with Dr. Adam

Key Features of the Campaign

Multilingual Accessibility
The campaign is designed to reach a diverse audience by offering content in multiple languages, ensuring that health education is accessible to people from various linguistic backgrounds.
Engaging Format
Utilizing animation, the series presents health information in an engaging and relatable manner. The animated format makes complex health topics easy to understand and memorable.

Health and Wellness Journey

The series follows the ‘Ill’ family as they encounter various health challenges and learn how to adopt healthier lifestyles. This narrative approach provides viewers with relatable scenarios, making the content more impactful and personal.
Expert Guidance

Dr. Adam and a team of health specialists provide credible and trustworthy advice throughout the series. Their expertise reinforces the reliability of the information shared, building trust with the audience.

Health Matters with Dr. Adam

Collaboration and Distribution

Collaboration:

The campaign was developed through a strategic partnership between Upjohn (a Pfizer division), Emirates Airline, and the UAE Ministry of Health and Prevention. This collaboration brought together expertise in healthcare, aviation, and public health to create a comprehensive and impactful initiative.
Distribution:

The animated videos are distributed through multiple channels to maximize reach:
- In-Flight Entertainment: Aired on Emirates’ in-flight entertainment system, ice, ensuring that the content reaches a global audience.
- Workplace Wellbeing Program: Integrated into Emirates’ workplace wellbeing initiatives, promoting health and wellness among employees.

Health Matters with Dr. Adam

Purpose and Alignment

Purpose:
- The primary goal of “Health Matters with Dr. Adam” is to encourage individuals to adopt preventive health behaviors and habits. By educating viewers on simple yet effective health tips, the series aims to help people lead longer, healthier, and more productive lives.
Alignment:
- The campaign’s core messages on health, wellbeing, and happiness align with the pillars of the UAE Vision 2021 National Agenda, which emphasizes improving the quality of life and promoting a healthy society.

“Health Matters with Dr. Adam” is an innovative animated video series developed by Upjohn (a Pfizer division), Emirates Airline, and the UAE Ministry of Health and Prevention, aiming to educate and inspire healthier lifestyles by addressing non-communicable diseases and promoting preventive health behaviors through engaging storytelling and expert guidance.

Conclusion

“Health Matters with Dr. Adam” is a groundbreaking initiative that combines animation, storytelling, and expert guidance to promote health literacy and preventive care. By leveraging partnerships with leading organizations and distributing content through multiple channels, the campaign has successfully reached a wide audience, inspiring positive health behaviors and contributing to the broader goal of creating a healthier society.

This project exemplifies Dr. Nouman’s commitment to innovation in healthcare education and his ability to make complex health information accessible and engaging for everyone.