DRN | Dr. Nouman Waheed

Bridging Gaps, Identifying Solutions, Transforming Health.

Project Overview: 

Medical Information Application for Learning 
and Development

Client: UpJohn Pfizer

Objective: Develop a comprehensive medical information application tailored for the Medical Sales Team

Our Approach

Consultant Role: Engaged as a Healthcare Consultant to oversee content creation and integration into the application.

Target Audience: Medical Sales Representatives of UpJohn Pfizer.

Primary Goal: Enhance knowledge and skills relevant to medical sales through an interactive digital platform.

Project Overview:

Medical Information Application for Learning and Development

Objective:

About Me

To develop a comprehensive medical information application tailored for the Medical Sales Team of UpJohn Pfizer. The goal was to create an interactive digital platform that enhances the team’s knowledge, skills, and performance in medical sales.

Our Approach

Consultant Role:

Dr. Nouman was engaged as a Healthcare Consultant to oversee the content creation and integration into the application. This involved collaborating with subject matter experts, developers, and the client team to ensure the app met the needs of the Medical Sales Team.

Target Audience:

The primary users of the application were the Medical Sales Representatives of UpJohn Pfizer. The app was designed to cater to their specific needs, providing them with accurate, up-to-date medical information and sales strategies.

Primary Goal:

The primary objective of the application was to enhance the knowledge and skills of the Medical Sales Team through an interactive and user-friendly digital platform. The app aimed to equip the team with the tools and insights needed to communicate effectively with healthcare professionals, understand patient needs, and promote UpJohn Pfizer’s products ethically and professionally.

Medical Education

Success Metrics

  • User Engagement: The application saw high levels of engagement, with a significant increase in the time spent on the platform by sales representatives.
  • Knowledge Retention: Pre- and post-assessment results showed a marked improvement in the team’s understanding of medical concepts and sales strategies.
  • Sales Performance: The app contributed to a noticeable improvement in sales performance, with representatives reporting greater confidence and effectiveness in their interactions with healthcare professionals.

Application Overview

Key Features of the Application

1. Interactive Learning Modules:

  • The app featured interactive modules that covered a wide range of topics, including disease awareness, treatment options, and product details.
  • These modules were designed to be engaging, with quizzes, case studies, and real-world scenarios to reinforce learning.

2. Comprehensive Knowledge Hub:

  • A centralized knowledge hub provided easy access to medical information, including clinical trial data, product monographs, and industry updates.
  • The hub was regularly updated to ensure the information remained current and relevant.

3. Sales Enablement Tools:

The app included sales enablement tools, such as talking points, objection handlers, and presentation materials, to help the sales team communicate effectively with healthcare providers.

4. Assessment and Feedback:

  • Built-in assessment tools allowed users to test their knowledge and receive immediate feedback.
  • The app also provided actionable insights to help users identify areas for improvement.

5. Collaboration and Sharing:

Features like discussion forums and content sharing enabled team members to collaborate, share best practices, and learn from one another.

6. Analytics and Reporting:

  • The app included analytics and reporting features to track user progress, engagement, and performance.
  • This data was used to refine the content and improve the overall learning experience.

7. Scaling and Beyond

How to take your initial success and build upon it for future projects.

Healthcare Consultant and Medical Education

Healthcare Innovation

Medical Information Application for Learning and Development

Conculsion:

The Medical Information Application for Learning and Development was a groundbreaking project that transformed the way UpJohn Pfizer’s Medical Sales Team accessed and utilized medical information. By combining interactive learning tools, comprehensive resources, and data-driven insights, the app became an indispensable tool for the team, enabling them to perform at their best and drive success for the organization.

This project underscores Dr. Nouman’s commitment to innovation in healthcare education and his ability to bridge the gap between complex medical information and practical, real-world application.